Marketing
The history of print marketing goes back over 500 years and remains a major component of the current marketing mix.
ADMA (The Australian Direct Marketing Association) research reveals that 50% of people read mail from companies they don't deal with.
According to Roy Morgan research 80% of promotional mail received by households is read, filed or passed on to someone else. For these reasons addressed mail marketing is holding steady against the growth in email and other marketing.
According to a comprehensive 2008 Australia Post Consumer Media Preference study growth in email marketing is at the expense of television and newspapers.
At Varsity Graphics we specialise in printed mail marketing and can help you achieve the maximum return. And we practice what we preach, every month we conduct our own printed mail marketing campaign and have been doing so on the Gold Coast since 1984.
When you want real world up to date experience call the team at Varsity Graphics. We can help you develop a highly cost effective print marketing campaign. And we can also help you build your mailing lists and even assist with email and web marketing.
We can...
Design your marketing piece to achieve the maximum effect.
Print your brochure, flyer or marketing cards in full colour.
Distribute your marketing piece through Australia Post or street deliveries.
Back it up with an email campaign or special offer on your website.