Marketing services for your business
Printed marketing goes back over 500 years to the invention of the Gutenberg Press and still remains an important component of the current digital marketing mix.
ADMA (The Australian Direct Marketing Association) research reveals that 50% of people read printed mail from companies they don't yet deal with.
According to Roy Morgan research 80% of promotional mail received by households is read, filed or passed on to someone else. For these reasons addressed mail (direct mail) is holding steady against the growth in email and other new media.
According to a comprehensive 2008 Australia Post Consumer Media Preference study growth in email marketing is at the expense of television and newspapers.
At Varsity Graphics we specialise in printed mail marketing and can help you achieve the maximum return. And we practice what we preach, every month we conduct our own printed mail marketing campaign and have been doing so on the Gold Coast since 1984. We can also create your email and advise on search engine marketing.
When you want real world up to date experience call the team at Varsity Graphics. We can help you develop a highly cost effective print, email or web marketing campaign. And don't forget when choosing print the paper industry is one of the few highly sustainable industries and plants more trees than it harvests.
We can...
Design your marketing piece to achieve the highest impact.
Print your brochure, flyer or marketing cards in full colour.
Distribute your marketing piece through Australia Post or street deliveries.
Mail merge and post your direct mail campign.
Back it up with an email campaign or assist with a search engine campaign.