Marketing services for your business
Printed marketing goes back 500 years to the invention of the Gutenberg Press and is still arguably the most important component of the current marketing mix.
ADMA (The Australian Direct Marketing Association) research reveals that 50% of people read printed mail from companies they don't yet deal with.
According to Roy Morgan research 80% of promotional mail received by households is read, filed or passed on to someone else. Direct (addressed) mail is holding steady against the growth in email and other new media.
According to a comprehensive Australia Post Consumer Media Preference study growth in email marketing is at the expense of television and newspapers.
At Varsity Graphics Printing we specialise in printed mail marketing and practice what we preach, every month we conduct our own printed mail marketing campaign and have been doing so on the Gold Coast since 1984. We can however also create your email campaign and advise on search engine marketing, we do it ourselves.
We can...
Create your marketing piece to achieve the highest impact at no additional cost over the design.
Print your brochure, flyer or marketing cards in full colour.
Distribute your marketing piece through Australia Post or street deliveries.
Mail merge and post your direct mail campaign.
Back it up with an email campaign or assist with a search engine campaign.
When you want real world up to date experience call the team at Varsity Graphics Printing Gold Coast. We can help you develop a highly cost effective print, email or web marketing campaign. And don't forget when choosing print the paper industry is probably the most sustainable and plants more trees worldwide than it harvests.